Web Analytics Team

• Make querying fast enough for large customers
  • Sessions table - ship the sessions and switch web analytics over to using it
  • Slow lane - ensure web analytics queries are compatible with the slow lane
• Do personless events work where necessary (unknown amount of work)
• Iterate on customer feedback
  • Saved filters
  • Live online user count
  • Improve refresh behaviour
  • Investigate synergies with session replay
• Product management work
  • Do interviews with YC companies/later stage people to get feedback
  • Figure out the relation between product analytics and web analytics within the product
  • Make web analytics a first class product on website/docs, change positioning where necessary

Who are we building for?

Personas

• Primary Personas:

  • Technical Founder
    • First technical person at the company, responsible for setting up the initial landing page.
    • At an early stage, wants tools that initially cost little to nothing, but won't need to be replaced as the company grows.
  • Product engineer
    • These are the engineers building the product. Normally full-stack engineers skewing frontend or frontend engineers.
    • Product engineers have more limited time. Need to quickly get high-quality insights to inform what they are building and assess what they've shipped.

• Not a focus but should be usable by:

  • Other engineers
  • Marketing
  • Everyone in the product team (PMs, designers)
  • Non-technical leadership

What types of companies?

We want to build something that will convince our existing large (20k+) customers to turn PostHog on on their marketing website.

Jobs to be done

Web analytics is an opinionated tool, that will help people:

• Measure and improve the effectiveness of their acquisition strategy
• Measure and improve the effectiveness of their conversion funnels
• Understand who is using their website
• Understand how their website is being used
• Create simple-to-medium complexity combinations of these (e.g. how likely are people who came in from this ad to convert, compared to everyone else)

Additionally, it should be:

• Easy to set up
• Easy to use
• It's ok if that means we don't cover every use case, as people who need more can use product analytics

Roadmap

3 year goals

• Be useful for the best high growth companies right from the start
• Lead companies into other PostHog products as they start to need them, massively boosting them
• Run on cheap and fast infrastructure
• Can scale to the biggest websites in the world
• Solve the extremely common problem of marketing and product using completely siloed data stacks

Feature ownership

You can find out more about the features we own here