Tip: If you have multiple customer-facing products (e.g. a marketing website + iOS app + web app), it's best to install PostHog on them all and group them in one project. This way you can track the user across their entire journey.
Installation
This is the simplest way to get PostHog up and running. It only takes a few minutes.
Copy the snippet below and replace <ph_project_api_key>
and <ph_client_api_host>
with your project's values, then add it within the <head>
tags at the base of your product - ideally just before the closing </head>
tag. This ensures PostHog loads on any page users visit.
You can find the snippet pre-filled with this data in your project settings.
<script>!function(t,e){var o,n,p,r;e.__SV||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.async=!0,p.src=s.api_host+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="capture identify alias people.set people.set_once set_config register register_once unregister opt_out_capturing has_opted_out_capturing opt_in_capturing reset isFeatureEnabled onFeatureFlags getFeatureFlag getFeatureFlagPayload reloadFeatureFlags group updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures getActiveMatchingSurveys getSurveys getNextSurveyStep onSessionId".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);posthog.init('<ph_project_api_key>', {api_host: 'https://us.i.posthog.com', person_profiles: 'identified_only'})</script>
Once the snippet is added, PostHog automatically captures $pageview
and other events like button clicks. You can then enable other products, such as session replays, within your project settings.
Set up a reverse proxy (optional)
We recommend setting up a reverse proxy so that events are less likely to be intercepted by tracking blockers. We have our own managed reverse proxy service included in the Teams plan, which routes through our infrastructure and makes setting up your proxy easy.
If you don't want to use our managed service then there are several other options for creating a reverse proxy, including using Cloudflare, AWS Cloudfront, and Vercel.